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Visit the RollWorks ABM Lounge at INBOUND 2023!

Hey HubSpot Community, did you hear? RollWorks is bringing ABM to INBOUND! And this year it’s our mission to empower all marketers to earn their seat at the table! Stop by the RollWorks ABM Lounge to hear from a line-up of inspiring speakers, get career-boosting content, and meet like-minded marketers. Stick around for fun swag, like our custom-printed t-shirts, and coffee and snacks.

Check out our schedule of events below, and make sure to RSVP! We can’t wait to see you in person!



Don’t miss the ABM Lounge powered by RollWorks at INBOUND.

Stop by the ABM Lounge (and get scanned) for your chance to win a Herman Miller Aeron chair! Also, custom design a screen-printed t-shirt or tote bag of your choice, drop in on one of our many speaking sessions, and grab a coffee and snacks on us.

The ABM Lounge is located on Level 0 on the east side of the Boston Convention Center.

Join us: Wednesday, 9/6 8:30 - 5:30pm, Thursday, 9/7 8:30 - 5:30pm, Friday, 9/8 8:30 - 2:30pm


Learn how you can level up your ABM!

Schedule a 30-min 1:1 meeting with an ABM expert and learn how to get started with ABM and RollWorks or optimize your ABM program.

Schedule Now >

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Breakfast @ the ABM Lounge

On Friday, September 8th from 8:30 - 9:30 am ET, join us to celebrate our last few hours at INBOUND with breakfast sandwiches and bottomless coffee.

RSVP for Breakfast >

Work for an agency?

RSVP for our Agency Breakfast >


Join us for an Old-Fashioned Happy Hour!

Meet us at the ABM Lounge on Thursday, September 7th from 4:30 - 6:00 pm ET and grab our signature cocktail - a new take on an Old Fashioned - or your drink of choice. Share a toast with RollWorks!

RSVP for Happy Hour >



Each day in the ABM Lounge, we’ll be hosting inspiring sessions from marketing leaders to help you learn how to earn your seat at the table. With subjects ranging from crafting strategies that get results to tactical tips that will enhance your campaigns to thriving in a remote work environment, our speakers are here to help you level up!

Featured Sessions

Authenticity: Building Meaningful Connections Professionally and through ABM for Long-Term Success

Speaker: Liz Demers, Senior Partner Manager, LinkedIn

Building authentic relationships is the key to success both in professional careers and as brands seeking to grow and thrive in a competitive market. When it comes to authenticity, there are a lot of parallels between being authentic in one’s career and how brands can establish genuine connections through ABM. Discover how embracing authenticity can foster trust, create value, and lead to meaningful relationships with target accounts and colleagues. Join as we delve into the ideas, examples, and actionable insights that can transform your ABM approach, and you.


Overcoming Imposter Syndrome: 11 Practical Tips from B2B Marketing Leaders

Moderator: Alex Gammelgard, Senior Director, Product Marketing, RollWorks
Panellists: Jesse Noyes, VP, Marketing, Tebra; Elle Woulfe, Senior VP, Global Marketing, Formstack

Along the way, we all face some level of self-doubt or imposter syndrome. But how do you rise above it? From fostering confidence in your team to tackling difficult conversations, join us for a panel discussion to hear real-life success stories from B2B marketing leaders.

Other Can't Miss Sessions

Striving for Growth: Earning and Keeping your Seat at the Table

Speaker: Rich Wanden, Chief Customer Success Officer, Accelerance

Marketing plays an essential role in growing leads for sales teams to prospect and close business. And without effective marketing strategies and results companies are at risk of failure. This is a story of marketing redemption, trial and error, of how the Accelerance team built a digital omni-channel marketing function, overcame management cynicism to invest in marketing and gained trust through exceptional results. Beyond tactics and tools there is so much more to delivering results and seeding growth.


ABM Symphony: Orchestrating Marketing and Sales for Transformative Success

Speaker: Deb Geiger, VP Global Marketing, Aegis Software Corp

In this session, Deb discusses how ABM can foster harmonious synergy and collaboration between B2B sales and marketing teams, thereby eliminating the divisive “marketing vs sales” mentality. Using real-life examples, she will share how her team is unifying the sales and marketing funnel for conversion optimization. Learn how to identify high-value accounts, drive meaningful engagements, and leverage data-driven insights to accelerate growth and maximize ROI!


3 Simple Intent Data Tactics to Impress Your Boss

Speaker: Jeff Schnaidt, Senior Manager of Integrated Marketing, Acumatica

Intent Data is more than a marketing buzz word, it is a powerful tool that is changing the game for data-driven marketers looking to reach prospects with the right message at the right time. However, with an ever-increasing number of intent data solutions to choose from, it can be daunting to take those first steps to incorporating intent data into your marketing strategy.
In this session, you will learn how to execute three quick win marketing plays using intent data, all three are simple but effective and are sure to impress your manager with immediate results


You’re Ready for ABM. But Is Your Boss Ready to Pay for It?

Speaker: Matt Cluney, VP Marketing, Oncue

You and your marketing and sales teams have agreed to take the big leap and move forward with an ABM solution. But who’s going to pay for it? And what’s the business case needed to support it? Find out how one marketing leader at a SaaS startup sold an ABM solution to his leadership team, and why it’s so important to have both sales and marketing at the table making the case.


How to Optimize for Conversion using ABM & Personalized Landing Pages

Speaker: Michele Barnes, Lead Strategist, Instapage

A thoughtful personalization strategy that resonates with individual customers is the most effective way for marketers to cut through the noise and drive conversions. When the entire customer journey benefits each audience or persona, conversions increase. In today’s digital landscape, the power of personalized connections is the only way to engage audiences, transform clicks into customers, and achieve continual growth. This session will help guide marketers to build cohesive, impactful digital journeys that drive results and build relationships.

Marketing’s seat at the table: How to earn it and keep it by focusing on the right things and communicating your wins

Speaker: Robin Izsak-Tseng, VP Revenue Marketing, G2

Here we are in 2023, with every single tool in the stack to turn us into data-driven marketing machines, and yet many teams still struggle with where to focus—with where they can really lean in to drive the most value for the business. And when real value is created, we struggle to share stories and insights the sales/revenue org can truly connect with. Walk away from this session with key strategies and tactics you can use right away to focus on the right things, actually align marketing and sales, and communicate the value of marketing with data-backed stories your organization will love, understand, and look forward to.


Strategizing Success: Harnessing the Power of Video Marketing to Fuel Your Pipeline with Qualified Accounts

Speaker: Sophie Strobel, ABM Marketing Program Manager, Vidyard

In the dynamic realm of B2B marketing, video's pivotal role in propelling qualified accounts through the pipeline has become increasingly significant. This session unveils strategies for channeling the power of video marketing to qualify and seamlessly drive accounts from Marketing Qualified to Sales Qualified. With insights into qualification methods, marketing-sales synergy, and the art of balancing quantity and quality of accounts, this session crafts a robust blueprint for forward thinking ABM practitioners looking to level-up their skills.

From Marketer to CEO: Unleashing Success in a Remote Environment

Speaker: Jen Spencer, CEO, SmartBug Media

As a marketer, it can be challenging to earn your seat at the executive table, especially if your company has historically viewed marketing as a cost-center and not a profit center. As a once (and always) marketer who climbed the ranks to become CEO at one of HubSpot’s highest-awarded partner organizations, Jen Spencer will share how she leaned into SmartBug’s fully remote environment to help expand company culture, build marketing and sales energy, and curate meaningful outcomes that resonate with executives and investors.


Practical ABM Methodologies to Win in 2023

Speaker: Jodi Cerretani, VP of Marketing, RollWorks

This year, marketers are faced with the challenge of achieving more with fewer resources and smaller teams. So what are the best practices to succeed? Join Jodi Cerretani, VP of Revenue Marketing, to discuss market trends and leverage ABM plays to maximize your efficiency and ROI.

Unlocking ROI: Elevating Account-Based Marketing's Impact and Garnering Internal Support

Speaker: Stefanie Neer, Head of ABM, Drift

Account-Based Marketing (ABM) has emerged as a strategic powerhouse for businesses aiming to personalize their outreach, cultivate deeper customer relationships, and drive higher ROI. However, realizing the full potential of ABM requires not only successful execution, but also internal buy-in and alignment with key stakeholders. In this session you will learn how Drift enhanced their ABM program by leaning hard into data-driven account selection, alignment with sales and executive stakeholders, and a never-wavering eye on results.


From Assumptions to Certainty: Personalized Messaging and Validation in ABM Campaigns

Speaker: Britany Carter, Marketing Director, Kopis USA

This session will guide you through a cost-effective framework to validate customer assumptions and implement personalized messaging, enabling you to navigate the challenges of limited resources while driving successful ABM campaigns. Discover how to test pain points, build brand awareness, nurture leads, and collect data for continuous improvement. If you've been wanting to excel in your career and earn a seat at the table, this session is for you.


RollWorks is happy to have our co-marketing partners join us in the ABM Lounge. Stop by to hear speaking sessions and connect with team members from our Revenue Marketing Collective.

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