Authenticity: Building Meaningful Connections Professionally and through ABM for Long-Term Success
Building authentic relationships is the key to success both in professional careers and as brands seeking to grow and thrive in a competitive market. When it comes to authenticity, there are a lot of parallels between being authentic in one’s career and how brands can establish genuine connections through ABM. Discover how embracing authenticity can foster trust, create value, and lead to meaningful relationships with target accounts and colleagues. Join as we delve into the ideas, examples, and actionable insights that can transform your ABM approach, and you.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 12:00 - 12:30 pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Liz Demers, Senior Partner Manager, LinkedIn
Liz Demers is a Senior Partner Manager on LinkedIn Marketing Solutions’ Channel Sales team. A 10-year veteran of LinkedIn, Liz helped launch LinkedIn’s flagship ads product, Sponsored Content, supported the growth of top enterprise financial and professional services companies, and now focuses on growing and evangelizing ABM on LinkedIn through LinkedIn’s community of Marketing Partners. Liz is a founder of LinkedIn’s I Heart ABM event and aims to demystify and make accessible ABM strategies and technologies that can have a significant impact on the way businesses and customers connect and succeed. When not thinking about partnerships and ABM, Liz is working on her green thumb as a recent NYC escapee, training for triathlons, and baking (or eating) something with chocolate.
