From Assumptions to Certainty: Personalized Messaging and Validation in ABM Campaigns
This session will guide you through a cost-effective framework to validate customer assumptions and implement personalized messaging, enabling you to navigate the challenges of limited resources while driving successful ABM campaigns. Discover how to test pain points, build brand awareness, nurture leads, and collect data for continuous improvement. If you've been wanting to excel in your career and earn a seat at the table, this session is for you.
Event Details:
Who: INBOUND attendees
When: 9/6 & 9/7, 3:30 - 4:00 pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Britany Carter, Marketing Director, Kopis USA
Britany is a Marketing Director at Kopis USA where she oversees marketing strategy and execution through an integrated approach of digital and traditional tactics. She has deep expertise in web design and digital marketing and is joining us at INBOUND for the second year in a row!
