You're Ready for ABM. But Is Your Boss Ready to Pay for It?
You and your marketing and sales teams have agreed to take the big leap and move forward with an ABM solution. But who’s going to pay for it? And what’s the business case needed to support it? Hear from Matt Cluney, VP of Marketing at Oncue, to find out how one marketing leader at a SaaS startup sold an ABM solution to his leadership team, and why it’s so important to have both sales and marketing at the table making the case.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 11:00 - 11:30 am ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Matt Cluney, VP Marketing, Oncue
Matt is an insanely customer-focused B2B marketing leader, bringing extensive experience across the entire marketing funnel to companies at all stages of growth. With a background encompassing senior roles at Fortune 100 companies such as American Express and Citi and recent VP/CMO positions at early-stage startups, Matt offers a unique perspective to companies on developing and implementing marketing strategies. His expertise extends across multiple verticals, including B2B SaaS, E-commerce, FinTech, and Consumer Financial Services. Currently, he serves as VP of Marketing at Oncue, a vertical SaaS company revolutionizing the moving industry through innovative technology. Matt and his partner Giuseppe reside in Westchester County, NY.
