Unlocking ROI: Elevating Account-Based Marketing's Impact and Garnering Internal Support
Account-Based Marketing (ABM) has emerged as a strategic powerhouse for businesses aiming to personalize their outreach, cultivate deeper customer relationships, and drive higher ROI. However, realizing the full potential of ABM requires not only successful execution, but also internal buy-in and alignment with key stakeholders.
In this session you will learn how Drift enhanced their ABM program by leaning hard into data-driven account selection, alignment with sales and executive stakeholders, and a never-wavering eye on results.
Event Details:
Who: INBOUND attendees
When: 9/6 & 9/7, 2:30 - 3:00pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Stefanie Neer, Head of ABM, Drift
Stefanie is a strategic and enthusiastic B2B revenue marketing leader who is experienced in leading teams and driving strategy around all things account-based. She brings a robust ABM skillset to the table from data-driven account targeting, campaign strategy, vertical-based strategy, behavioral-based ABM touch points, and personalization at scale. Her core focus is always pointed at the key objectives of creating pipeline and revenue, thus creating high-value, long term business relationships.
