3 Simple Intent Data Tactics to Impress Your Boss
Intent Data is more than a marketing buzz word, it is a powerful tool that is changing the game for data-driven marketers looking to reach prospects with the right message at the right time. However, with an ever-increasing number of intent data solutions to choose from, it can be daunting to take those first steps to incorporating intent data into your marketing strategy.
In this session, you will learn how to execute three quick win marketing plays using intent data, all three are simple but effective and are sure to impress your manager with immediate results.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 10:30 - 11:00am ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Jeff Schnaidt, Senior Manager of Integrated Marketing, Acumatica
Jeff Schnaidt is a marketing leader with a passion for data-driven strategies. As the senior manager of integrated marketing at Acumatica, he leads a team of experts in demand gen, virtual event management, marketing automation, and customer marketing. He is also a pioneer in using intent data to create full funnel strategies that drive results.
In less than two years, Jeff has taken Acumatica’s marketing team from no intent data strategy to implementation of marketing campaigns utilizing a suite of intent data providers. Connect with him on LinkedIn to learn more about his work.
