 |
and |
 |
How to Optimize for Conversion using ABM & Personalized Landing Pages
A thoughtful personalization strategy that resonates with individual customers is the most effective way for marketers to cut through the noise and drive conversions. When the entire customer journey benefits each audience or persona, conversions increase. In today’s digital landscape, the power of personalized connections is the only way to engage audiences, transform clicks into customers, and achieve continual growth.
This session will help guide marketers to build cohesive, impactful digital journeys that drive results and build relationships. In this session, you’ll learn:
- How to segment & build out personalized messaging.
- How to implement narrative flows across your digital strategy.
- How to experiment, test, and continuously optimize.
- Gain real-world insights into how ABM & a personalized approach have successfully boosted conversion rates.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 11:30 am - 12:00 pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Michele Barnes, Lead Strategist, Instapage
Michele Barnes, Lead Strategist at Instapage. As a senior strategist and conversion expert at Instapage, Michele combines CRO expertise, digital marketing, strategy development, and CX to drive growth while supporting business and financial objectives. Michele's strategic initiatives have consistently driven high conversion rates and significantly increased clients' return on ad spend.
Michele's dedication to her craft extends beyond the bounds of her professional role. She is an active participant in industry conferences and events, where she shares her expertise and insights with fellow marketing professionals. Michele's passion for driving growth through strategic marketing and educating and learning with fellow marketers is fueled by her belief in the power of collaboration and curiosity.
