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Strategizing Success: Harnessing the Power of Video Marketing to Fuel Your Pipeline with Qualified Accounts
In the dynamic realm of B2B marketing, video's pivotal role in propelling qualified accounts through the pipeline has become increasingly significant. This session unveils strategies for channeling the power of video marketing to qualify and seamlessly drive accounts from Marketing Qualified to Sales Qualified. With insights into qualification methods, marketing-sales synergy, and the art of balancing quantity and quality of accounts, this session crafts a robust blueprint for forward thinking ABM practitioners looking to level-up their skills.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 1:00 - 1:30 pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Sophie Strobel, ABM Marketing Program Manager, Vidyard
Sophie Strobel is an ABM Marketing Program Manager at Vidyard, where she focuses on strategizing, building, and executing ABM campaigns to drive quality pipeline for sales. She is highly passionate about marketing campaigns that are personalized, scalable and loves to constantly iterate on these. When she's not nerding out about "really cool campaigns" she enjoys the hustle of her hometown Toronto, traveling - most recently to Costa Rica - and going on adventures with her 3 year old cattle dog.
