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Marketing’s seat at the table: How to earn it and keep it by focusing on the right things and communicating your wins
Here we are in 2023, with every single tool in the stack to turn us into data-driven marketing machines, and yet many teams still struggle with where to focus—with where they can really lean in to drive the most value for the business. And when real value is created, we struggle to share stories and insights the sales/revenue org can truly connect with. Walk away from this session with key strategies and tactics you can use right away to focus on the right things, actually align marketing and sales, and communicate the value of marketing with data-backed stories your organization will love, understand, and look forward to.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 12:30 - 1:00 pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Robin Izsak-Tseng, VP Revenue Marketing, G2
Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building. Prior to joining G2, Robin held senior marketing roles at BetterCloud and Logi Analytics, in addition to serving as a marketing strategy consultant and Marketo user group co-leader. Robin and her family are based in Brooklyn, NY.
