Striving for Growth: Earning and Keeping your Seat at the Table
Marketing plays an essential role in growing leads for sales teams to prospect and close business. And without effective marketing strategies and results companies are at risk of failure. This is a story of marketing redemption, trial and error, of how the Accelerance team built a digital omni-channel marketing function, overcame management cynicism to invest in marketing and gained trust through exceptional results. Beyond tactics and tools there is so much more to delivering results and seeding growth.
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 9:30 - 10:00am ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Rich Wanden, Chief Customer Success Officer, Accelerance
Rich Wanden is the Chief Customer Success Officer at Accelerance. Accelerance specializes in helping customers build high functioning software development teams in a globally distributed model, and Rich oversees the Marketing, Sales and Customer Success teams at Accelerance. Prior to joining Accelerance, Rich held senior sales roles in Tech Mahindra, Computer Sciences Corporation, Logica CMG having began his career in management consulting with Ernst & Young and Deloitte. Rich has lived and worked in Auckland, Tokyo, Sydney, Singapore and now resides in Charlotte NC.
