ABM Symphony: Orchestrating Marketing and Sales for Transformative Success
In this session, Deb discusses how ABM can foster harmonious synergy and collaboration between B2B sales and marketing teams, thereby eliminating the divisive “marketing vs sales” mentality. Using real-life examples, she will share how her team is unifying the sales and marketing funnel for conversion optimization. Learn how to identify high-value accounts, drive meaningful engagements, and leverage data-driven insights to accelerate growth and maximize ROI!
Event Details:
Who: INBOUND attendees
When: 9/6 - 9/8, 10:00 - 10:30am ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
Speaker:
Deb Geiger, VP Global Marketing, Aegis Software Corp
Deb is a highly experienced marketing and sales professional with over 30 years of expertise across various industries. As the VP of Global Marketing at Aegis Software, she leads all aspects of B2B marketing strategy, driving awareness and demand to support the company’s growth objectives.
De bhas also worked in global marketing roles at Astea International and Draeger Medical and has managed a marketing consulting firm specializing in the high-tech sector. She started her career in the consumer products sector holding sales & marketing positions with Lever Brothers and ACNielsen.
She holds a B.S. in Marketing from Indiana University of Pennsylvania and an M.S. in Information Systems from Drexel.
