Don’t miss the ABM Lounge powered by RollWorks at INBOUND.
Stop by the ABM Lounge (and get scanned) for your chance to win $25K in RollWorks advertising media credits! Also, custom design a screen-printed t-shirt or tote bag of your choice, pick up one of our limited edition ABM hoodies, and grab a coffee and snacks on us.
The ABM Lounge is located on Level 0 on the east side of the Boston Convention Center.
Join us: Wednesday, 9/7 8:00 - 6:00pm, Thursday, 9/8 8:00 - 7:00pm, Friday, 9/9 8:00 - 3:30pm
Learn how you can ABMify inbound!
Schedule a 30-min 1:1 meeting with an ABM expert and learn how to get started with ABM and RollWorks or optimize your ABM program.
Donuts + Coffee @ the ABM Lounge
On Friday Sept 9th from 8-9am ET, join us to celebrate our last few hours at INBOUND with customizable donuts and bottomless coffee.
RSVP for Happy Hour
Meet us at the ABM Lounge on Thursday, Sept 8th from 5:30-7pm ET to grab a custom Aperol Spritz or your drink of choice and share a toast with RollWorks!
Over the course of INBOUND, we’re bringing you 15 inspiring sessions to help you ABMify your inbound strategies and head back home with the know-how you need to make H2 ‘22 your best half yet.
Featured Sessions
Speaker: Randi Barshack, CMO, RollWorks
Pressed for time at INBOUND and ready for some quick account-based inspiration to hit the ground running when you’re back home? Join RollWorks’ Chief Marketing Officer Randi Barshack as she shares her most effective, and easiest to implement, plays to ABMify your inbound approach. more...
There’ll be something for everyone—whether you’re exploring account-based marketing strategies, already seeing success with ABM, or a veteran of the practice. After all, one size does not fit all!
Speaker: Erin Shepherd Martinez, CMO, ROBO Global
ROBO Global is a financial services firm competing in a crowded market with companies 2000x their size. Hear their CMO discuss how their team of three leverages digital platforms and focused ways of working to drive quality and engaged leads for their sales team
Other Can't Miss Sessions
Speaker: Angus Robertson, Partner & CMO, Chief Outsiders
Sales is tough, but Marketing with ABM can help. This case study from Chief Outsiders highlights how ABM can capture Top of Funnel interest to yield more meetings and pipeline for Sales. more...
Angus Robertson, Partner & CMO at Chief Outsiders, will also cover how a joint Sales and Marketing focus on target accounts can increase performance for both teams. You don’t want to miss this!
Speaker: Erika Souders, Marketing Director, The Amphibious Group
When The Amphibious Group decided to shift their advertising spend from Google to RollWorks, the impact was palpable: immediate visibility into where their money was going. more...
Nearly one year later, the team has built strong alignment with their sales team and proved incremental marketing ROI. Join Erika Souders, Marketing Director at The Amphibious Group, to learn how they did it.
Speaker: Britany Ochalek, Marketing Manager, Kopis USA
Engage and convert target accounts with personalized gifts that set you apart from the competition. more...
In this session you’ll learn tips and tricks to help you: break into stalled accounts successfully with a creative and unique approach; convert leads faster by creating specific sends for specific buyers - get those stakeholders to take action and make strategic sending an easy reality - case studies from partners and customers.
Speaker: Melissa Pavlicek, Director of Business Development and Marketing, Trial Runners
When your team is small and resourcing is limited, account-based marketing can shine for its ability to drive results with ease and efficiency. In this session, you will learn how the Trial Runners marketing team drove positive impact with ABM.
Speaker: Bobby Narang, Founder & Chief, OpenSense
Looking for a simple way to increase your ABM campaign performance? Join Bobby Narang, Founder & Chief at Opensense, as he shares why leveraging employee emails as part of your ABM strategy can drive better engagement and how to get started. Filled with real-life examples, this session will leave you ready to take action!
Speakers: Robin Izsak-Tseng, VP of Revenue Marketing, G2, and Mike Stocker, VP of Partnerships, RollWorks
Robin Izsak-Tseng was brought on to the G2 Marketing team at a crucial time, and with no small order. Marketers everywhere can resonate: the tech stack was not meeting the team’s needs, and pipeline goals were growing massively. Something needed to change, and quickly. more...
In this fireside chat, Robin, VP of Revenue Marketing sits down with RollWorks' Mike Stocker to share how to: align Marketing and Sales to identify the right ICP and goals; set up foundational work: data hygiene, CRM readiness, understand what you’re measuring; build creative campaigns that engage personas within the account; and monitor, measure, and report.
Speaker: Brandon Santos, Senior Digital Marketing Manager, Bombora
Bombora’s digital marketing team was looking for ways to improve its advertising performance without increasing budget. As they shifted to a more account-based approach on paid, the team turned to their own Intent data to prioritize who to get in front of and what content would be relevant based on what those people were researching. more...
Join us for a deep dive session featuring Bombora’s digital marketing expert, Brandon Santos, as he reviews how to: use Intent data at the core of a paid advertising strategy; set up an Intent-driven ABM campaign within RollWorks and LinkedIn; and nail the advertising fundamentals to maximize ROI
Speaker: Emily Wolfe, Senior Director of Analytics and Growth Marketing, Collective Health
Even the most effective ABM campaigns can't compete with leadership teams that don't buy into the strategy. Join Emily Wolfe, Senior Director of Analytics and Growth Marketing at Collective Health, as she shares her tips and tricks on how to measure and report on performance in a way that even the most skeptical execs can't ignore.
Speaker: Jessica Ovalle Fisher, Director of Demand Generation, Sendoso
Engage and convert target accounts with personalized gifts that set you apart from the competition. more...
In this session you’ll learn tips and tricks to help you: break into stalled accounts successfully with a creative and unique approach; convert leads faster by creating specific sends for specific buyers - get those stakeholders to take action and make strategic sending an easy reality - case studies from partners and customers.
Speaker: Randy Frisch, CEO, Uberflip
In this session, Uberflip’s Chief Evangelist, Randy Frisch, discusses why content is the foundation of your sales and marketing plays and shows you how you can begin to think differently about mapping your content across the customer journey. more...
You will learn: why and how content moves your customer through the funnel; how to identify gaps in your content that leaves your customer hanging ; and a framework to thoughtfully plan and optimize your marketing strategy
Speakers: Justin Cooperman, VP of Product, RollWorks, and Ivana Applegate, Strategic Partner Manager
Catch up on all things RollWorks! Hear from Justin Cooperman, RollWorks’ head of product, and Ivana Applegate, Strategic Partner Manager, as they highlight some of RollWorks’ “greatest hits” from 2022 and share practical insights as to how HubSpot users can take their ABM strategies to the next level.
Speaker: Sophie Strobel, ABM Program Manager, Vidyard
Learn how to tangibly use video within your ABM program while discussing different strategies and real examples for 1:1, 1:few, and 1:many campaigns.more...
You will learn: why and how content moves your customer through the funnel; how to identify gaps in your content that leaves your customer hanging ; and a framework to thoughtfully plan and optimize your marketing strategy
Join us for an epic INBOUND happy hour and bowling tournament as we take over Kings Bowling for an evening of friendly competition, food, drinks, and networking. Wednesday, Sept. 7th (6 pm-9 pm). Hurry and RSVP now! Limited space available.
Take a quick walk down Summer Street to Row 34 for drinks, food (lobster roll, anyone?), networking, and INBOUND sessions streamed on the big screen. Plus, enjoy some good company with fellow inbound enthusiasts and a calming ambiance.
Open on Wednesday, Sept. 7th for happy hour (5:30-7:30 pm) and all day on Thursday, Sept. 8th (8:00 am-3:30 pm). Registration required for entrance.
Want to experience the best of INBOUND with us? We’ve partnered with Smartbug to give away 100 free POWERHOUSE DIGITAL passes to the online event. Let us know you’re interested and we’ll send you a registration code. First come, first served, so don’t wait!
Once you’ve entered your information, a member of our marketing team will reach out with all the details.