GTM Matrix: More than a buyer journey makeover
In this session, Uberflip’s Co-founder and Chief Evangelist, Randy Frisch, discusses why content is the foundation of your sales and marketing plays and shows you how you can begin to think differently about mapping your content across the customer journey.
You will learn:
- Why and how content moves your customer through the funnel
- How to identify gaps in your content that leaves your customer hanging
- A framework to thoughtfully plan and optimize your marketing strategy
Event Details:
Who: INBOUND attendees
When: 9/7 - 9/9, 2:00 - 2:30pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
