How to turn your company's ABM skeptics into believers
Even the most effective ABM campaigns can't compete with leadership teams that don't buy into the strategy. Join Emily Wolfe, Senior Director of Analytics and Growth Marketing at Collective Health, as she shares her tips and tricks on how to measure and report on performance in a way that even the most skeptical execs can't ignore.
If you believe in the power of ABM but don’t know how to get skeptics on board, this session is for you!
Event Details:
Who: INBOUND attendees
When: Sept 7 - 8, 1:00 - 1:30pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
