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Starting from scratch: How G2 revamped its ABM strategy
Robin Izsak-Tseng was brought on to the G2 Marketing team at a crucial time, and with no small order. Marketers everywhere can resonate: the tech stack was not meeting the team’s needs, and pipeline goals were growing massively. Something needed to change, and quickly.
In this fireside chat, Robin Izsak-Tseng, VP of Revenue Marketing sits down with RollWorks' Mike Stocker to share how to:
- Align Marketing and Sales to identify the right ICP and goals
- Set up foundational work: data hygiene, CRM readiness, understand what you’re measuring
- Build creative campaigns that engage personas within the account
- Monitor, measure, and report
Event Details:
Who: INBOUND Attendees
When: 9/7 - 9/9, 12:00 - 12:30pm ET
Where: The ABM Lounge at INBOUND (Level 0 on the east side of the building)
Lounge space is limited, so don’t be late!
