Combine G2 Buyer Intent data with RollWorks account data to identify and prioritize in-market accounts researching your product, category and competitors.
G2 is the leading peer to peer B2B review site and is revolutionizing the way businesses discover, buy and manage software and services. More than five million users per month rely on G2 to help them find and buy the best software for their businesses.
The G2 integration allows mutual RollWorks and G2 customers to access more intent signals to identify and engage in-market prospects and uncover companies exploring competitors. Furthermore, mutual customers can understand how G2 activity impacts an accounts’ buying journey enabling them to strategize ABM programs.
Integration features include:
Creating target account lists and groups using G2 Buyer Intent in combination with other 1st and 3rd party sources.
Customizing RollWorks Journey Stages with G2 activity.
Viewing G2 activity alongside other intent and engagement signals synchronously in RollWorks Journey Events.
Prioritize and engage in-market accounts with relevant messaging.
View how accounts are progressing through their designated buying journey and plan outreach accordingly.
Obtain more details of activities mapped to changes in account engagement and stages.
Please note: In order to access the G2 Integration, customers must be on a paid RollWorks package and have a G2 Subscription with Pro or Power plans.
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“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”