Drift + RollWorks


Identify website visitors and use account data to engage them in real-time with personalized chat experiences

Turn marketing-led activity into sales action to increase engagement, leads, and sales velocity

RollWorks’ impressive account-level capabilities allow marketers to convert valuable website‌ ‌visitor‌ ‌data‌ in real time into insights that power web, chat, and landing page personalization. Together, we have a powerful integration that broadens marketers’ engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue.” - Jason Yarborough, head of tech partnerships at Drift.

With RollWorks and Drift together, you can now qualify and convert prospects faster, automatically connect accounts with the right sales team, and engage leads with the right message at the right time. The integration helps you identify all website visitors through RollWorks firmographic account attributes and account-level data and engage accounts with relevant on-site chat experiences.

  • Leverage RollWorks firmographic (domain, company name, industry, company size, revenue) and account-level data (Account List membership, Account Group membership, Journey Stage) to identify website visitors in real time.
  • Use RollWorks account-level data to leverage fit, intent, and engagement signals when targeting Drift Playbooks or creating custom routing rules.
  • Take advantage of RollWorks firmographic data (domain, company name, industry, company size, revenue) to ensure consistent messaging across channels.
  • Engage site visitors with more personalized chat messaging – based on fit, intent and engagement – at scale. Take advantage of RollWorks account-level data in site visitors’ chat experiences to surface the right content, relevant messaging and route them to the right sales team. Provide competitive talking points to accounts researching competitors, display white papers on specific topics accounts are researching, send high priority accounts to specific sales teams and more.
  • Save time and ensure the right accounts are being targeted through dynamic list syncing. By directly syncing RollWorks data to Drift, customers can build chat playbooks faster and ensure the right accounts are always being targeted as Drift automatically recognizes changes in RollWorks audience lists.
  • Ensure a consistent omnichannel experience. Engage target accounts with consistent and personalized messaging across channels such as display ads, landing pages and on-site chat.

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