The Crossbeam + RollWorks integration allows ambitious B2B marketers that use partner technology to both close and renew at a higher rate by identifying and engaging high-fit account lists with their partners’ mutual customers and prospects. Partner data based account lists can then be used and activated like any other account list in RollWorks to drive awareness, adoption and activation within your partner technology ecosystem:
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“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
—Shrimithran Mithran, Pipeline Marketing Manager