e-Commerce sales have grown to over $300 billion annually in the US, and mobile commerce is rapidly accelerating. With consumer behavior shifting, e-Commerce marketers are adopting new strategies, testing new ad units, and finding new ways to target their audiences at scale.
How are the most innovative marketers in the retail industry accelerating sales & improving campaign ROI? Join industry experts Elizabeth Trongone from Bonobos and Dave Coles from AdRoll to hear the latest trends and best practices:
Innovation in cross-device audience targeting
Retargeting strategies on Facebook and Twitter
Best practices for driving potential customers through the marketing funnel
Tips for maximizing ROI and conversion volume
Measuring campaign success and benchmark stats
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Speakers:
Elizabeth Trongone
Sr. Manager, Marketing
Bonobos
Dave Coles
Sr. Retail Lead
AdRoll