How to Tie Your Marketing KPIs to Board-Ready Metrics and Take Your Seat at the Table
As marketers, we are responsible for driving business growth, but often struggle to connect our KPIs to the metrics that the board cares about. In this webinar, we will discuss the importance of aligning marketing KPIs with board-ready metrics and provide practical tips for making this connection.
We will explore the different types of KPIs that marketers typically use, such as traffic, leads, and conversions, and then demonstrate how these can be translated into board-ready metrics such as revenue, customer lifetime value, and return on investment.
Attendees will learn how to:
Identify the board's key priorities and align marketing KPIs accordingly
Translate marketing KPIs into board-ready metrics that demonstrate the impact of marketing on the business
Use data analytics and visualization tools to present metrics in a way that resonates with the board
Establish a reporting framework that enables ongoing tracking and optimization of marketing performance
Join us for this insightful webinar and learn how to effectively communicate the value of marketing to the board by tying your KPIs to board-ready metrics.
Webinar Date:
Thursday, June 29, 2023
Webinar Time:
11AM PT
Speakers:
Roli Saxena, CEO, NextRoll
Jim Williams, CMO, Uptempo
Elle Woulfe, Senior Vice President of Global Marketing, Formstack
John Suarez, Director of Client Services, SmartBug Media
