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ABMifying Your MarTech Stack

Learn how to leverage the tools you already use to make an impact with ABM

Are you using your MarTech stack to its greatest potential? When it comes to ABMifying your stack, there’s a good chance you already have the tools - the question is how to put them together. Integrating your CRM with RollWorks is a good start, and there’s so many other ways to ABMify with platforms like Bombora, Crossbeam,, and more!

In just one quarter, Crossbeam, a RollWorks customer, was able to use the simple combination of Salesforce, Marketo, and RollWorks to see a 64% shift in accounts from “unaware” to “engaged” and see 18 influenced opportunities from high-level accounts.

Tune in to the conversation with SmartBug Media, an expert at ABM programs, on Monday, September 26th at 1pm PT / 4pm ET to learn:
• Ideas for which tools to integrate with RollWorks
• How to track your impact with KPIs
Webinar Date:
September 26, 2022

Webinar Time:
1pm PT / 4pm ET

Jodi Cerretani - VP, Revenue Marketing - RollWorks
Jodi Cerretani is the VP of Revenue Marketing at RollWorks. In this role, she is charged with driving qualified pipeline and revenue through a mix of account-based and traditional marketing. Jodi has been working in B2B marketing and sales technology for nearly 10 years and loves the responsibility and thrill of contributing directly to the bottom line. In her free time, you can find Jodi enjoying a hike or a bike ride with her family in sunny and beautiful Boulder, Colorado.


During her career, Ali has helped grow small, medium, and enterprise businesses with ABM and inbound. Prior to SmartBug, she managed marketing and sales for a private golf club before transitioning to agency life at a B2B and ecommerce HubSpot Gold Partner firm in Orange County, California. In her three years at SmartBug, she has created and managed intelligent inbound marketing strategies for enterprise clients across multiple verticals including SaaS, Senior Living, Physical Security, Professional Services, and more. When she's not working, Ali loves to play golf in the San Diego sunshine.

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Julia is an experienced Director of Client Services. She oversees a team of Marketing Strategists and Specialists focusing on inbound and ABM tactics to help clients create a frictionless user experience that drives leads and results.

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Register for the Webinar