ABM Grill Masters: Sizzling ABM plays to recover from the summer slump
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Jill Brock
Sr. Director of Demand Gen RollWorks  |
As Sr. Director of Demand Gen, Jill Brock leads RollWorks’ team of ABM specialists to leverage multi-channel campaigns that engage and delight prospects and customers alike. In her work, Jill spearheads RollWorks’ ABM strategy to creatively engage all audiences, from acquisition to retention, working closely with Sales to drive predictable and long-term growth for the business.
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Michael Pannone
Director of Global Demand Generation G2  |
Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line.
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Jake Ayars
Digital Marketing Lead Instapage  |
As Digital Marketing Lead at Instapage, Jake Ayars combines marketing, strategy, up-to-the-minute techniques, and continuous innovation to drive growth while supporting business and financial objectives. He is passionate about solving complex challenges by implementing highly effective multi-touch, omnichannel campaigns. He has driven success across digital marketing, GTM strategies, business development, and growth marketing initiatives. Prior to Instapage, Jake gained digital marketing prowess spanning across verticals, from hospitality to digital design.
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Bobby Narang
Co-Founder & Chief Customer Officer Opensense  |
Bobby spends his days working closely with all of the most critical business units at the company, from sales to partnerships. He supports the team in growing and nurturing top accounts and maximizing the value customers receive day in and day out from the Opensense platform.
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Jess Fisher
Sr. Director of Demand Gen Sendoso  |
Jess Fisher is a results-driven marketing professional with extensive experience in demand generation, lifecycle marketing, and ABM. Currently serving as a Sr. Director of Demand Generation and Lifecycle Marketing at Sendoso, she manages global teams and oversees various marketing programs to drive lead generation, pipeline creation, and full-funnel optimization.
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Alison Lillie
Marketing Strategist SmartBug Media  |
Alison is a data-driven marketing strategist with a successful track of building and growing digital programs with ABM and inbound across SaaS, apparel, physical security, healthcare, senior living, and manufacturing. After working with clients throughout the years, she's learned that successful marketing programs all have three things in common: clean data and systems, persona-targeted content, and marketing-sales alignment.
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