One of the easiest ways to ensure you’re in front of the right account at the right time is leveraging intent data.
To help you understand how to leverage buyer intent (or maximize it if it’s already a core part of your account-based strategy), marketing executives from RollWorks and Bombora are coming together to share their best practices to help you do more with less in 2023.
You’ll leave this session with a thorough understanding of:
- RollWorks’ and Bombora’s intent data
- How to use intent data to identify the right accounts
- Convert intel into keyword precision
- Why combining various intent signals is the path to ABM efficiency
Tuesday, January 31st, 2023
10:00am PT / 1:00pm ET
Ryan Moline, Sr. Product Marketing Manager at Bombora
Ryan Moline leads Partner Marketing and Product Marketing for native Integrations at Bombora. With over 10 years of experience working with marketing technology, Ryan brings a passion for Account-Based Marketing technology and strategy to Bombora, helping customers and prospects understand how they can use intent data to build world-class ABM programs.
Bowie Sievers, Sr. Product Manager at Rollworks
Bowie Sievers is a Lead Product Manager on the data team at RollWorks. He helps integrate data like RollWorks Keyword Intent and Bombora Company Surge into the RollWorks platform to help go-to-market teams deploy the best possible strategy.