Heading into the new year with tighter resources or more pressure? Chances are, you’re far from alone in that. Join SmartBug’s CEO Jen Spencer and RollWorks’ VP of Revenue Marketing Jodi Cerretani in a lively discussion on how to tackle 2023’s economic uncertainty and drive results in a year that will bring a microscope to your bottom line more than ever before. On top of sharing their advice for your budget and planning, they’ll pepper in some must-do growth hacks you can implement ASAP (regardless of team size or budget). You won’t want to miss out as Jen and Jodi cover how to:
- Use readiness signals to ID previously invisible in-market accounts
- Trigger pipeline-generating programs using tech, not people
- “Hack” growth with retention and expansion plays
Webinar Date:
Thursday, January 26, 2023
Webinar Time:
11am PT / 2pm ET
Speaker:
Jen Spencer - CEO - Smartbug
Jen Spencer, SmartBug's CEO, has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together” and that great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.
Speaker:
Jodi Cerretani - VP, Revenue Marketing and acting CMO - Rollworks
Jodi Cerretani is the Vice President of Revenue Marketing at RollWorks. In this role, she is charged with driving qualified pipeline and revenue through a mix of account-based and traditional marketing. Jodi has been working in B2B marketing and sales technology for over 10 years and loves the responsibility and thrill of contributing directly to the bottom line. In her free time, you can find Jodi enjoying a hike or a bike ride with her family in sunny and beautiful Boulder, Colorado.
