5 Tips for Winning Mobile Campaigns

Date: Tuesday, May 19, 2015

Time: 11 AM PST / 2 PM EST

Mobile has become the fastest growing digital ad medium. Programmatic ad revenues are forecasted to account for 43% of US mobile display-related ad revenue by 2018–a drastic increase compared to a 6% share in 2013. 

Join mobile media experts, Christine Hickey and Isiah Drake from Performics, as they go over the latest trends in mobile advertising and strategies to successfully execute top-performing mobile campaigns.

Highlights:

• Understanding mobile's impact on display advertising
• Choosing the right metrics to gauge the effectiveness of your campaigns
• Innovative use cases connecting the mobile web and mobile app experience